Rotarians share a unique passion for taking action to improve their communities and the world. Where others see problems, we see solutions. This is our chance to show others how Rotarians see what’s possible in their communities and to highlight what we can achieve when more community leaders join Rotary.
 

This campaign brings the Rotary story to life in a way that narrows the gap between public awareness and understanding.
The People of Action campaign communicates the essence of Rotary and reflects our values, such as:

  • We build lifelong relationships.
  • We honor our commitments.
  • We connect diverse perspectives.
  • We apply our leadership and expertise to solve social issues.

It tells our story in our own voice, which is:

  • Smart — we are insightful and discerning.
  • Compassionate — we tackle community challenges with empathy and understanding.
  • Persevering — we find lasting solutions to systemic problems.
  • Inspiring — we encourage others to take action, conveying hope, enthusiasm, and passion.

As a Rotarian, you’re also a brand ambassador. You can tell the story of Rotary and how we are people of action in communities worldwide.